M-Health has been touted as the next-big thing in healthcare. We believe it’s more than a big thing, we believe that it’s where people want to interact, and mobile provides the opportunity to influence people much more than simply e-health. It makes sense right? Even if you sit at a computer all day, your mobile device travels with you and is always on. Some people are even sleeping with their devices.
Don’t take our word for it though, we’ve compiled some really interesting information and statistics on the growth of mobile and why it’s so important for healthcare.
Mobile Usage and Demographics
Starting from usage, The Harvard Business Review has an interesting take on the Rise of the Mobile User.
“55 percent of Americans said they’d used a mobile device to access the internet in 2012. A surprisingly large number — 31 percent — of these mobile internet users say that’s the primary way they access the web.”
What’s interesting about this, is that it crosses income lines. When we first started Wellpepper, one of the common objections we heard to our mobile focus was that “poor or old people don’t have smartphones” so we couldn’t reach enough of the population. That’s proving not to be true, in particularly because of the types of offers that the carriers provide. People who are accessing the Internet only through their cell phones may have never owned a personal computer.
Tablet technology has also opened up computing to a larger group of people. The ubiquitous iPad is used by babies and grandparents alike. Mobile Marketing Watch reports that 53% of seniors are online, 33% use social media and 70% have a cell phone. Over 50% of people in the US have a smartphone and we know that number is going to keep growing.
“78 Million baby boomers use technology to stay in touch with loved ones, connect online and improve health.” Not really surprising is it?
Mobile for Health
According to an Accenture study of 1,100 people, 90% want to use digital to manage their healthcare. However, they see this as a way to augment in-person visits. 85% of those surveyed also want to communicate in-person with their doctors.
Consumers already understand the value of electronic and mobile communications to improve their healthcare: 63% of respondents to the Accenture study want to receive reminders for preventative or follow-up care on their mobile devices.
Research2Guidance reports that 500M people will be using healthcare mobile apps by 2015. Ralf-Gordon Jahns, Head of Research at research2guidance, points out “Our findings indicate that the long-expected mobile revolution in healthcare is set to happen. Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.”
The Pew Internet Foundation’s recent study looked at people who track health indicators. Tracking indicators is a positive way to improve health outcomes. They found that while up to 60% of people track some health indicator, only 21% of those who do this are using some form of technology to do so. Most people are keeping track in their head or on paper. Given the benefits of recording the information, like seeing progress overtime and being able to share that information with a loved one or healthcare professional, again, we think this is a trend that will only increase.
The Rise of the Mobile Only User Harvard Business Review
Tracking for Health Pew Internet Research
500M People to Use Mobile Apps for Tracking Health FastCompany summary
Mobile Health Report Research2Guidance