An annual highlight of Recode’s CodeConf is Mary Meeker’s internet trends report. Last year, I had the pleasure of hearing her in person, and I’m not sure I’ve ever heard a presentation with so much good data, presented so quickly. This year, I wasn’t able to attend, but she also ran out of time for some of the most important slides for a healthcare entrepreneur like me. Based on a quick run-through of the deck, these three slides struck me. (If you want to see the full section on healthcare, it starts at Slide 288.)
Not surprising that consumers expect digital health services, or that Millenials lead in most categories. It’s also not surprising that Boomers have sought the most remote care–they have probably sought the most care overall. It might be interesting to see this pro-rated by care usage. That Boomers are not looking at online reviews is very interesting given how much attention the surgeons we work with give to them.
Even with all their consumer device troubles, Samsung squeaks above Apple, and Facebook and Amazon both with a tremendous amount of data about you, are still reasonably well trusted. Both Microsoft and Google have tried and failed previously to own your personal health record, but they are well positioned to do so. What would also be interesting is to see these trust levels against traditional healthcare companies like GE or Johnson & Johnson.
EHR adoption is not surprising since it was mandated through meaningful use. It’s a bit depressing to look at the 2004 stats, and think back to which parts of your life weren’t digital in 2004, and compare that to your medical records. However, the biggest opportunity we see in this slide is dramatically expanding the data points available by tracking patients outside the clinic. Physicians are making decisions with only a few data points when there is so much richer information available through patient-entered and patient generated data.